Starwood To Upgrade Branding Of Two Hawaii Hotels: Multi-Million Dollar Renovations In Waikiki And Princeville in 2007

The Moana Surfrider hotel in Waikiki will drop the "Sheraton" before its name and re-brand as a Westin following a significant upgrade. Starwood -- which own's the hotel -- announced last week that it will take the next three years and $400 million to renovate its four Waikiki hotels, in order to attract more luxury clientele. The hotels that will receive renovations include The Surfrider, the Royal Hawaiian, the Sheraton Waikiki and the Sheraton Princess Kaiulani.

Although an official release has been issued, B on Hawaii learned that Starwood has plans to sink $40 million in to its Kauai property, the Princeville Resort, which will be re-branded away from The Luxury Collection to a St. Regis hotel. An inside source tells us that the official news should be released any day now. The shocker: The proposed completion date of all renovations at the Kauai property is some time before the end of 2007. The 252-room hotel sits on a 9,000-acre bluff overlooking Hanalei Bay.

The announcements come just before Outrigger's (nearly) $500 million Waikiki Beach Walk Project is wrapping up construction, and participating storefronts seem to be opening weekly. In the middle of the spectrum, the Royal Hawaiian Shopping Center is in the midst of an extensive renovation.

Starwood also released a series of signature packages for 2007. They include: The Westin Maui Resort & Spa's "Soothe" Package (a $50 spa credit, daily breakfast for two and a late check out of 4 p.m.) starting at $526 per night; Princeville Resort's "Experience of Love" Package ($1,200 per night includes suite, a bottle of champagne, floral arrangement, daily breakfast for two, in-room massage for two, bathrobes, High Tea for two, a three course dinner at La Cascata, Kauai Ultimate Guide Book and amenities); Royal Hawaiian's "Royal Treatment" Package (a 50-minute massage and body treatment per person,$100 dining credit, welcome basket with fresh baked bread and daily newspaper service for $745 per night).