So-Cal To Maui Private Jet Service, From Pleasant Founders

So-Cal To Maui Private Jet Service, From Pleasant Founders

Former Pleasant Holidays owner and 50-year travel industry entrepreneur Ed Hogan is plunking down nearly $70 million for a pair of top-end Gulfstream G450 jets to launch POSH Private Jet Holidays. The new venture, which spun out of Hogan's Pleasant Aircraft Leasing (that shuttled A-listers and athletes to and fro in private planes), aims to bring South Californians to one of Hogan's two Hawaii resorts—The Royal Lahaina Resort in Ka'anapali, Maui.

For approximately $6,000 per person (round-trip), the well-heeled can pull up to the runway at the lesser trafficked Van Nuys Airport outside of Los Angeles, board the 14-seat Gulfstream (complete with 3 crew members and fully catered), and arrive 5 hours later in sunny Maui. There, they can pick up their (included) rental car, and drive to Ka'anapali, where their suite at the Royal Lahaina awaits. The Hogan's recently completed a $35 million renovation on the tower at the resort.

A risky move during such a faltering economic climate, you ponder? Think again: Hogan has evolved with the travel industry for half a century—and rode the peaks and valleys with the best of 'em. In 1998 he sold Pleasant Holidays to the Auto Club of Southern California, having started the business in a single-room, roadside travel agency in 1959. Since then, he bought and began managing Maui's Royal Lahaina Resort, in addition to the Big Island of Hawaii's Royal Kona Resort.

For more information log on to www.PleasantAircraftLeasing.com or call 888-FLY-POSH.

In 1998, Ed Hogan sold Pleasant Holidays to the Auto Club of Southern California, having started the business in a single-room, roadside travel agency in 1959.