Hawaii's Superferry Sails On

Hawaii's Superferry Sails On

Hawaii's Superferry announced last week that is has officially transported 125,000 passengers since it's rather turbulent launch in 2007. Whether the equally rocky air carrier marketplace contributed to the Superferry's success is hard to pinpoint. But after no shortage of vocal protests, an indefinitely suspended route (Kaua'i), and numerous environmental concerns, the Superferry has achieved what once looked impossible–to remain afloat for a year.

To further highlight the direction of the Superferry, the organization hired the former president of Roberts Hawaii, the islands' biggest bus and tour company (also the former president of Island Air). Neil Takekawa will act as VP of sales and marketing for the inter-island vessel operator, which currently sails twice daily between O'ahu and Maui.

Calvin Poouahi and his family were named the 125,000th passenger(s), and promptly awarded a year's worth of voyages on the Alakai sailing vessel. Each of Poouahi's four family members will be allowed to sail once per month, plus a vehicle.

The Alakai seats up to 800 passengers in various rooms, including a VIP lounge with Wi-Fi internet access and televisions. A gift shop, cafe and outdoor deck (with seating) are also available. The Alakai can store up to 200 vehicles. This week, Superferry dropped it's one-way fares from $59 to $49, per person.

Visit www.HawaiiSuperferry.com for more information, booking and specials.