Five Years Later...

Five Years Later...

Five years.
This is precisely, to the week, how long we here at B on Hawai‘i have churned out interesting and relevant twice-per-month newsletters to our incredibly loyal (and ever-expanding) readership. Although we're not much for self-congratulatory sentiment, the passage of so much time is still pretty hard to believe.

B on Hawaii has become second nature. Throughout Hawai‘i (and beyond), we have a network of people—travel and culinary enthusiasts, lifestyle experts, public relations and marketing firms, media mavens and the like—who share with us a 24-hour-per-day, non-stop stream of information that we cull into readable formats, and send to you.


Five years ago, there was no Facebook (incidentally, our B on Hawaii facebook page has over 4,000 “friends”; feel free to become one) as there was no Twitter. There was, however, an all-nighter in which I carefully entered 1,200 email addresses into a now-antiquated online address book, which came from more than a decade of covering the travel, culinary and lifestyle industries for the biggest magazines on the planet. (Thankfully, a good number of those early recipients not only opted to stay on as subscribers, but passed the newsletter on to many of their associates!)


Over the years, we’ve listened—and honed the manner in which you receive this information from us. At first, the full newsletters were mailed directly to subscribers’ inboxes. As literally hundreds of media outlets followed our lead, and newsletters became aplenty, we launched an all-encompassing online magazine at www.BonHawaii.com, while continuing to email what now stands at 13,000+ subscribers—with only the story leads—giving you the option of jumping to the web site if you’re craving more.


Finally, we added perks like “Talk Story” (where our panel of Hawai‘i experts give seasonal insight into an array of off-kilter subjects) and “B-TV”, where we post interesting videos related to the development of Hawai‘i’s creative fields.


It is no wonder that our site logs more than 30,000 unique visitors per month. And this, mind you, with nearly zero marketing and self-promotion over the last 5 years. It goes to show: There’s something to be said for quality writing, sticking to what you know best, and a slow, steady growth.


You may have noticed over time we’ve evolved from strictly covering luxury and upscale events to now incorporating more sustainability throughout Hawai‘i, as well as wellness, film and entertainment happenings, and a slew of arts coverage. Keep an eye out for new developments in more participatory and educational travel ideas, and the like.


One thing has always stayed true at B on Hawai‘i: That is, our vision to provide and open forum for anyone to read about activities and happenings throughout the state of Hawai‘i that are open to all. We make a valiant attempt at easing back on the opinionated slant that sadly permeates today’s mainstream national media. Here, we simply want to share experiences we have been lucky enough to have, and how you can partake in them as well. We like to think of it as a breath of fresh air from all the self-serving, you-need-to-buy-this, non-expert opinions that swirl through the blogosphere every moment of the day. Here, you can breathe.


Cheers to another five years. Thanks for staying on board.

With aloha,
Brian Berusch
Publisher, B on Hawaii

We like to think of it as a breath of fresh air from all the self-serving, you-need-to-buy-this, non-expert opinions that swirl through the blogosphere every moment of the day. Here, you can breathe.